The Vision-Value Creation Roadmap: A Strategic Framework for Sustainable Organisational Performance
Strategy without execution is an aspirational document. Execution without strategy is expensive activity. The Vision-Value

Wespine Industries (a Wesfarmers company) is the leading softwood timber processor in WA. A workplace review highlighted that the organisation produced quality products and well skilled employees with the right intent. However it also revealed:
Wespine management identified opportunities to significantly improve the performance of the operation through improved leadership and work culture. It was agreed that a comprehensive plan required development that focused on both “the head” and “the heart”. This was to include identifying a set of values, measuring workplace culture, improvement in leadership skills, improvement in diversity and gender balance, and improved communication processes. To assist the management team, MODAL was engaged for the leadership and culture change process. A comprehensive solution was developed by MODAL that integrated with other core system improvements that was aligned with a communication plan.
The extended Wespine Leadership Team undertook a high performing team development process. The aim was to have all the leaders doing ‘enterprise first’ thinking and develop their ability to prioritise the needs and alignment of the ‘primary team’ over the needs of any one of the teams they lead.
Over an 18-month period the extended leadership team attended a number of workshops with MODAL. These days were aimed at building leadership and team capability within the group, in particular:
A second employee culture survey (DOCS) was undertaken 18 months after the original to assess progress of the implementation of the previous actions and measure the changes.
The results comparison indicated substantial culture improvement. All 12 categories of the survey saw improvements, particularly high increases in the three focus indices that had been identified for improvement (Capability Development, Team Orientation and Core Values).
Silos were broken down and cross functional collaboration and ultimately productivity improved substantially.
Over successive years Wespine increased profits despite the headwinds of a substantial industry downturn.