The Vision-Value Creation Roadmap: A Strategic Framework for Sustainable Organisational Performance
Strategy without execution is an aspirational document. Execution without strategy is expensive activity. The Vision-Value

Customers will never love a company until the employees love it first.
Culture is shaped every day through what leaders model, how teams behave and what they experience, also what the organisation rewards, allows and expects. Most organisations recognise the outcomes of workplace culture, yet find it harder to understand and measure the complex causes of culture critical to culture change. Not only that – leaders have to be able to define and emulate the culture that will lead to the greatest performance outcomes. “Culture Eats Strategy for Breakfast” describes the well worn path of great strategy never seeing the light of day due to misaligned organisational culture.
Culture is also one of the greatest factors when it comes to retention; with staff turnover costing some organisations as much as 40% of their total profit each year, having a toxic culture can be incredibly detrimental.
At MODAL, we help organisations make culture practical. We work with leaders across all levels to understand where the current culture sits, define the culture they need and take clear steps to close the gap between the two.
Culture work should begin with business strategy and reviewing culture in relation to strategic alignment, identifying the disconnect between what is meant to be happening and what is actually happening, and asking, “What does our culture need to look and feel like to deliver the strategy?”
We start by understanding your strategy, operating context and performance goals. From there, we work with your leaders to define the behaviours, norms and cultural conditions that will best support success. We then help identify where misalignment exists and where effort should be focused to create meaningful change.
The goal is not culture work for its own sake. It is to build a culture that helps your people perform, your leaders lead more effectively and your business move forward with greater alignment.
Done well, culture development improves more than retention and engagement. It improves how people work together, how decisions get made, how strategy gets executed and how leadership is experienced across the organisation.

From resources and energy to manufacturing and engineering, we collaborate with organisations committed to stronger leadership and team performance.